You Didn't Start A Business To Become A Full-Time Writer

Midwest Copywriting
Jun 11
3 min read

Unless you're a writer, of course.

One thing all business owners can agree on is that starting a business is a lot of work.

A TON of work.

It's loooooong hours of developing and crafting your passion.

Whether you're a small produce farm, family fitness center, daycare provider, large beef cattle operation, or anything in between – it's all demanding.

Physically,

Mentally,

Emotionally,

Financially,

Socially

DEMANDING.

And all successful business owners know that they cannot become successful if no one knows they exist. The need for marketing your business is vital to survivability.

One of the best ways to market your business is through written media.

Gone are the days of the door-to-door salesman. Radio, television, and newspaper ads help, but they can get pricey real fast. In today's world of instant gratification and online usage, your customers want information literally at their fingertips.

And, they want value-based information.

Starting a Business on the Right Path

Farm stand with round wooden crates full of colorful produce — Photo credit: Wix

After all the intricacies of building the physical product or service, next comes the business of selling yourself.

You need people to know you're out there. You exist and you're valuable. You have something you believe other people want.

But how do you get people to notice you – To show up, browse, buy, and repeat?

That's where starting your business takes a turn toward marketing.

Some experts even say that marketing actually comes before the physical product or service begins. A kind of "coming soon" ploy, if you will. Not a bad route to take.

Regardless of whether you prefer your marketing strategies before or after you've obtained your business footing, you still need ways of selling yourself.

Building Your Business Clientele

man and woman holding baskets of produce — Photo credit: Wix

Building your customer base is exciting and fun. As you watch customers flow to your business with the proper use of marketing, you'll no doubt feel a sense of accomplishment.

However, getting to this point of jubilation can be frustrating for a new business start-up if you're unsure which type of marketing to use.

As I mentioned previously, your potential customers are online information seekers. You need to attract your patrons where they are, not where you want them to be. And where they are is online.

Customers thrive on sharing their expertise with others. When you have a great product or service, your customers will readily share your information because it makes them feel good.

It's truly a win-win.

Get Used to Writing as Part of Your Business Chores

Man with laptop looks tired and frustrated — Photo credit: Wix

That's right ... writing can feel like a chore when the business you started isn't for the purpose of writing.

All business owners have chores to do. Some are fun and enjoyable, others are not. For many, the constant need to write about their business becomes overwhelming.

At first, building a website and adding blog posts seems pretty cool. But, as the daily grind of ordering supplies, greeting customers, filling shelves, milking cows, harvesting produce, changing diapers, reviewing invoices, balancing the books, and all the things that come with starting a business take over, writing doesn't seem too cool for very long.

Eventually, something has to give. Unfortunately, the marketing piece often takes a back seat. Ironically, marketing is one of the most important aspects of starting a business.

Writing for your business in the form of blogs, product descriptions, email campaigns, and website creation is one of the most crucial ingredients of your business growth.

Your writing needs to be regular, consistent, and full of value. It's difficult to attract and retain loyal customers if you're not meeting their informational, inspirational, and expectational needs.