Good Traffic Doesn't Matter If Your Landing Page Doesn't Convert

Midwest Copywriting
Jun 21
3 min read

Take a good, hard look at the photo above. If your landing page were a picture, would it look like this? These sellers have plenty of great produce, but there's one thing lacking...

Customers.

Not a soul in sight.

What do you do when you have a great product to sell but nobody's buying it?

That's the tell-tale sign of a landing page flop in a nutshell – because clicks don't pay, conversions do.

Conversions are the name of the game in effective copywriting. And every landing page should draw customers in, pique their curiosity, spur them to act, and allow them to feel like they made a wise decision.

Therefore, the answer to the above question is to create a visually friendly landing page for your website that seduces your customers and makes them want more.

Sounds steamy and romantic, doesn't it?

But what is it about a quality landing page that makes it irresistible? We'll explore three top features that'll have you converting clickers to consumers. Then, at the end of this article, I'll provide a link to a FREE and helpful Mini Landing Page Checklist.

Can't wait? Go ahead and click below.

Take Me To The Free Checklist Now

Otherwise, read on...

Three Key Characteristics of a Compelling Landing Page

I'm not going to get into the weeds with all the different aspects of a powerful landing page. Instead, I'll focus on the top three ingredients. Just know that other factors exist, such as the right font size, the best graphics, and the appropriate color schemes.

Here's what you absolutely must include:

1. A Clear and Captivating Message

Your landing page has only a few seconds to grab the attention of your potential customer. If your visitors can't make sense of what you're offering and why it should be important to them, they'll leave.

A clear and captivating message includes the following attributes:

A strong, persuasive headline
A brief sub-headline to call out the top benefit
A quick, relatable image

Think of the most effective sales ads that you've seen. What makes them snappy and inviting? Go look at what others are doing. You don't have to be massively original. Just be irresistible.

A Focused Call-to-Action (CTA)

The goal for your landing page is to create a reason for your customers to take action.

To click that button.

Tap

To follow through.

You want them to enter their email, join a group, download a document, sign up for a class, buy a product, or whatever it is you're asking them to do.

Just make sure it's only one action decision, and not several.

Keep the action button simple:

Tap Here
Download
Sign up
Book Now
Buy Now

Repeat that call-to-action in multiple places on your landing page, if applicable. Just make sure those buttons are strategically placed.

3. A Bridge for Building Trust

You need to find ways to incorporate confidence in your visitors' actions. Nobody likes to feel used, tricked, or stupid for clicking on your landing page.

Achieve trust-building by including these aspects:

Testimonials, Reviews, or Logos from your other clients
A brief statement of what happens next
A well-drafted, clean, and clear layout free from confusion and distractions

Don't let your landing page give the perception of empty promises, shady deals, or untrustworthy results.

Are You Ready to Launch Your Landing Page?

Don't let your landing page fool you into thinking it's too difficult to master. Once you get the hang of it, you'll be able to create a variety of landing pages for all occasions.

Just remember to keep these top three tips in mind: