Five Daily Habits Of An Effective Copywriter For Your Business
- Midwest Copywriting
- Mar 10, 2023
- 6 min read
Updated: 4 days ago
When you're working with a copywriter, you want to know your business is taken seriously.
You want value, and you expect to get what you pay for.
As you're working your tail off all day to run your business, the last thing you want is for your copywriter to be goofing off.
It’s normal to be wary of a copywriter's work ethic if you haven’t worked with them before. Yet, this can cause you frustration and maybe even a bit of resentment – because a writer's work is done behind the scenes.
You're trusting your writer to stay on task and work just as hard for you as you do for yourself.
After all, your business is what matters.
To achieve this level of success, many people use checklists. Daily checklists are a common practice for business owners to reach their goals. Having a plan of action each day helps you do more and perform better as a business owner.[1] But keep in mind, your checklist won't be the same as your copywriter's checklist.
The amount of physical labor and time involved between what you do and what a copywriter does varies. Every person has their own unique style and their own way of doing things.
Nonetheless, copywriters must complete daily tasks to give you the best customer experience. Below are five habits on the list of a typical copywriter's day.
1. Wake Up and Start Writing
This is a no-brainer, right? Everyone wakes up at some point during the day (or night) to begin their working journey.
Your copywriter probably isn't going to jump into writing immediately once their feet hit the floor. That's a bit unrealistic. However, setting a standard wake-up time is part of a good work habit. For some people, waking up is not that easy, and they need structure.
Efficient and wise copywriters know that once the sand in the hourglass runs out, their day is done. They can't buy or barter for more time. Whether your writer is an early bird or a night owl, staying on track requires a well-disciplined schedule. [1]
Although your writer's wake-up and bedtime routine isn't your concern, you need to know your copywriter has a solid plan of action.
How your copywriter achieves these actions is not your priority. You just need to know that the writer you've hired can get the job done.
If a copywriter is not disciplined or focused enough to have a dedicated schedule, rest assured, it will show in the quality and promptness of their work.
2. Body Basics of Writing
You get it.
We're all human.
Showering, brushing your teeth, and other personal hygiene habits are a necessity. Taking care of body basics gets the day started and helps us wind down at night. Sometimes those body basics include a quick jog around the neighborhood, a jolt of coffee, or a light meal. Sometimes it has yoga, meditation, or prayer built in.
An effective copywriter recognizes the need for routine health measures. This is crucial for staying productive and valuable for his or her clients.
Ignoring a person’s health is a sure way to become obsolete in the business world. Poor health habits will catch up and kick even the best-planned business goals to the curb.
Writing can become a very sedentary line of work if the copywriter isn’t careful. It's vital to get up and move, drink plenty of water, stretch, and eat right. Many writers will have standard turnaround times for providing you with results because incorporating healthy routines is an important part of the writing process.
Kudos to you for choosing a copywriter who prioritizes a balanced wellness plan.
3. Answering Emails and Returning Phone Calls
As a business owner, you take care of your phone calls and emails. In other words – you take care of your customers.
You do this because you recognize the significance of premier customer service and the positive impact it creates for a successful company.
Good communication habits build relationships and repeat business.
But did you know, phone calls and emails may be tough daily tasks for many copywriters? This is because digging in and getting started on our research and writing is where we thrive. Copywriting is where our expertise fulfills your business needs.
Think of it this way: it's better to have a heart surgeon be the best at his surgical skills than the best at making phone calls. Copywriters similarly dissect (research & edit) and perform surgery (write) to give your company a positive prognosis.
Regardless, effective copywriters also know a part of the day needs to be set aside for conversations. Like you with your customers, we copywriters wouldn't be in business without our clients.
The time of day to complete these tasks may vary between copywriters. This depends on their routine, hours of operation, and what their clients prefer. Email isn't as restrictive, but phone calls can be a logistical dilemma.
Don't be surprised if your copywriter prefers one method of communication over another. Writers need your understanding and flexibility with communication to meet your expectations.
4. Research and Writing
Research and writing are the meat and potatoes of copywriting. This is where much of our focus lands each day.
Some people may think the work of a copywriter means writing a paragraph or two – typing up a bit of a story or product description, and calling it good.
However, there is much more to the art of copywriting than pushing out a few paragraphs to the World Wide Web. A copywriter's information needs to be relevant and credible. It needs to be accurate. And, it needs to be appealing to both the client and the client's customer.
Most clients know what kind of content they want. They have their own ways of interacting with their customers. Some business owners give their copywriter topics and expect the theme to reveal their goals. Other clients let the copywriter decide the topics and themes based on the business niche.
Working with a diverse group of clients requires a copywriter to be flexible. All clients and businesses are not created equal. A copywriter's writing style must be fluid and adaptable to each individual client.
Research and writing activities are time-consuming. This is one of the main reasons why smart business owners gladly hand over these tasks to a copywriter. As the old Ben Franklin saying goes, “Time is money.”[3]
Handing over the reins of writing allows you to focus more on your strengths and talents for running your company. Delegate those time-consuming writing/research tasks to your copywriter.
5. Self-Care of a Copywriter
This step seems to surprise some business owners. Self-care isn’t something that comes to the top of a person's mind when they think of a copywriter.
Additionally, self-care is different than the attention of body basics. Self-care goes beyond the surface of the skin. It digs deep into a person’s soul and stretches the mind.
Self-care is really and truly taking care of the whole person. This means taking time to get away from work. For some, it may mean going for a walk in nature or reading a non-work-related book. For others, it may include dabbling in photography, painting, or playing the piano.
Disconnecting from the universe, so to speak, is crucial for total balance and reflection. A mini spiritual awakening each day can ground us. It strengthens our beliefs, solidifies our values, and rejuvenates our entire being. [4]
A mindful copywriter practices a daily ritual of releasing stress. They block out negative influences and tune in with what matters most. For a business owner, this means you get a writer who is better focused on the success of you and your business.
Are You Ready To Hire An Effective Copywriter?
Being a copywriter isn't any less demanding than being a business owner in any industry. It's just different types of deadlines and expectations.
As a tradesman, you know all too well the different directions that pull a person day by day, and minute by minute.
The same is true for a copywriter.
Your business writer has different functions, priorities, and timelines than you. From the time they wake up until the time they end their day. The duties they perform and the way they take care of themselves could look foreign to what you're used to. This doesn't mean your copywriter isn't working hard for you.
When the results are in, a copywriter's methods for achieving your expectations may be completely different than yours. But the similarities in values are what will guide your business relationship.
Not to worry, though. You'll get a good feel for compatibility when you have the initial communication with your copywriter and then see the results they produce for you. You'll come to know that your copywriter has made you and their daily checklist a priority for the success of your business.
Resources:
[2] My Daily Routine: A Day in the Life of a Copywriter | Blog from Ashlyn Carter | Launch Expert & Copywriter for Creatives (ashlynwrites.com)
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